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Crypto Usage Sees Growth Beyond Bitcoin City in Slovenia and Croatia

Crypto Usage Sees Growth Beyond Bitcoin City in Slovenia and Croatia

The variety and number of stores that accept cryptocurrencies as a form of payment have seen a remarkable increase in Slovenia and Croatia.

Elipay, developed by startup company Eligma, is an IOS- and Android-backed mobile app for crypto payments incorporated by a whopping 300 hundred stores in Slovenia. In Croatia, following central bank approval, the spectrum of cryptocurrency usage as a mode of payment has also broadened. Bitcoin City, which is one of Central Europe’s largest and most significant commercial areas, has over 500 stores which use Elipay. These shops currently accept Bitcoin, BCH, ETH, and Eligma’s native ELI tokens.

Eligma CEO Roljic said:

“The number of Elipay locations is constantly increasing. Elipay now covers most service and product categories: food and drinks, fashion, electronics, services, sports and leisure, entertainment, home and garden, toys and kids, pets, auto and moto, travel, adult, online stores, and other.”

Great product, great reactions and another #milestone! #Elipay is now present at more than 300 locations all over #Slovenia! Its easy mobile shopping with #crypto now covers all shop and service categories – and of course, the world’s first Bitcoin City™!

— Eligma (@eligmacom) April 8, 2019

One of the largest payment providers in Croatia, namely Billy, has integrated Elipay into its system. The CEO stated that the system will then be tested and re-evaluated followed by an evaluation of the technical documentation to prevent any issues in future updates.

Through flourishing businesses that can push for cryptocurrency usage, widespread adoption is facilitated, which would help to further develop blockchain technology.

Bitcoin City said: “Bitcoin City will create an open society which will enable users to pursue their missions as well as develop their business environments in line with their wishes, needs and operating policies.”

On 5 April, the latest addition to Elipay, Intaxi, was announced which allows taxi rides within and beyond the capital city to be paid for in cryptocurrencies. And, with recent other partnerships via its tech arm Eligma Labs, such as that with global media leader and blockchain advisory AmaZix, Eligma appears to be preparing to spread its wings beyond Central Europe.


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Retail Complex in Slovenia for “Bitcoin City” as Ljubljana Embraces Fintech

The largest shopping area in Slovenia, coincidentally named BTC, has plans to extend its cryptocurrency profile through a fintech startup in an effort to make it become a ‘Bitcoin City’.

The complex, which stretches over a huge 475,000 square-meter space, filled with 500 stores, was visited by Prime Minister of Slovenia Miro Cesar, who recently experienced the shopping center’s existing strategy hands on. He was greeted by a cup of coffee purchased for him by state secretary Tadel Slapnik, using the Elipay cryptocurrency transaction system.

The complex, located in the Slovenian capital Ljubljana, now has a point of sale system created by fintech startup Eligma, which now facilitates crypto payments in a number of BTC stores. The company described the project as “a business and shopping ecosystem based on the latest technological solutions including blockchain, AI, and cryptocurrencies”.

The BTC company was founded in 1954 expanding from 1990 into a commercial enterprise opening the shopping area, housing an hotel, a sports complex, a casino, a multiplex cinema, a water park, and the tallest building in Slovenia, the Crystal Palace Office Park. It now describes itself as being “famous for being the largest and most popular European business, shopping, recreational/leisure and cultural center” in Slovenia.

According to, the company claims that the complex will become the first of its kind in the world to provide its visitors, consumers and business partners with an ecosystem that will develop and integrate advanced technologies based on state-of-the-art approaches and the world of cryptocurrencies.

There are also some one-way cryptocurrency ATMs on the premises, as well as a blockchain think tank and the biggest crypto mining rig in Slovenia.

BTC commented that the project, as part of its “openness-oriented strategy”, will provide its customers and businesses with the freedom and choice to purchase using new forms of payment.


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