Blockchain platform DAO.Casino has just publicly announced its latest strategy for targeting a wider range of services. To reflect this change in direction, the platform will be rebranded to better serve the blockchain market.
DAO.Casino offers a sturdy and affordable solution for gambling and gaming services on the blockchain. The platform ensures an unprecedented high level of uniqueness, racking up many firsts in the market, centered around high speeds of transaction and the use of sophisticated random number generators for unpredictability and fairness.
The Singapore-based company, having secured its own place as a product developer and flag bearer of blockchain infrastructure in games, has decided to rebrand as part of its strategy to further onboard more relevant audiences and expand its market.
This is cognizant of the competitive nature of a popular blockchain market, requiring flexible action from forward-thinking individuals and entities. Leveraging its edge over other competitors with several advantages, such as near-instantaneous transaction speed, an actual working product, and the impending launch of the mainnet, it believes that a corresponding brand name that would field the product before potential users and present it in the media in the proper light is a crucial element of the company’s marketing strategy.
Hence, the blockchain development team has decided to undertake a rebranding strategy for better positioning of the product on the blockchain market. It does away with the current name, which is deemed as not corresponding to the media image projected by the name.
After all the considerations it is DAOBet that will be the name it believes will guarantee optimal product positioning. DAOBet is a brand name that will ensure maximum coverage and will avoid ambiguity or erroneous direct associations with the gambling industry. They have asked for their community’s opinions on the matter of the name-change and settled on one that better reflects the image of the DAO Blockchain solely as a blockchain infrastructure provider.
With several huge developments waiting in the pipeline to be announced, it is a timely decision to rebrand with an easily recognizable name that makes a natural association with the blockchain industry. The new brand name DAOBet ensures its positioning as a valuable and competitive product on the blockchain infrastructure market.