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Retail Complex in Slovenia for “Bitcoin City” as Ljubljana Embraces Fintech

The largest shopping area in Slovenia, coincidentally named BTC, has plans to extend its cryptocurrency profile through a fintech startup in an effort to make it become a ‘Bitcoin City’.

The complex, which stretches over a huge 475,000 square-meter space, filled with 500 stores, was visited by Prime Minister of Slovenia Miro Cesar, who recently experienced the shopping center’s existing strategy hands on. He was greeted by a cup of coffee purchased for him by state secretary Tadel Slapnik, using the Elipay cryptocurrency transaction system.

The complex, located in the Slovenian capital Ljubljana, now has a point of sale system created by fintech startup Eligma, which now facilitates crypto payments in a number of BTC stores. The company described the project as “a business and shopping ecosystem based on the latest technological solutions including blockchain, AI, and cryptocurrencies”.

The BTC company was founded in 1954 expanding from 1990 into a commercial enterprise opening the shopping area, housing an hotel, a sports complex, a casino, a multiplex cinema, a water park, and the tallest building in Slovenia, the Crystal Palace Office Park. It now describes itself as being “famous for being the largest and most popular European business, shopping, recreational/leisure and cultural center” in Slovenia.

According to, the company claims that the complex will become the first of its kind in the world to provide its visitors, consumers and business partners with an ecosystem that will develop and integrate advanced technologies based on state-of-the-art approaches and the world of cryptocurrencies.

There are also some one-way cryptocurrency ATMs on the premises, as well as a blockchain think tank and the biggest crypto mining rig in Slovenia.

BTC commented that the project, as part of its “openness-oriented strategy”, will provide its customers and businesses with the freedom and choice to purchase using new forms of payment.


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