Category Archives: Coca-Cola

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No Close Shave for Usain Bolt With ICO Launch Planned for Next Year

The shaving company Champion Shave, with 10 million razors sold, is going crypto with the help of some big sporting names.

Jamaican Usain Bolt, track and field three times world record holder, Brazilian soccer star  Ronaldinho, and basketball player Dominique Wilkins, viewed as one of the best dunkers in NBA history, all signed up in 2016 to launch Champion Shave. Now the company is taking its next step by launching an ICO.

The company’s target is “Champion Coin” ready for launch on October 29, as it seeks to streamline its supply chain service by using DLT. The company statement clarifies its aims as it embraces blockchain tech which will :

“…enable Champion Shave to track every detail of their supply chain end-to-end; greatly reducing costs and increasing efficiency by providing an open, immutable, global, online ledger for tracking freight movement”.

Champion Coin won’t be the first ICO endorsed by ex- Barcelona and Brazilian legend Ronaldinho, as earlier this year he launched his own Ronaldinho Soccer Coin (RSC) through the NEO blockchain platform project with an ambitious plan to create his own football academy. Ronaldinho clearly has no intention of standing still after his illustrious career, which has seen him endorse multinationals such as Coca-Cola (and get fired for drinking Pepsi at a news conference) followed by his work with young people through the UN’s HIV/AIDS programme.

Manny Bains, Champion Shave’s CEO said that the coin will offer “a zero franchise fee initiative for our e-commerce platform” also cutting down cross-border transaction fees. The ICO launch is set for early next year with the coin set to hit the market in the second quarter of 2019.

Usain Bolt recently hit the headlines after retiring from track and field after an illustrious career and taking up professional football with Australian A-league soccer team Central Coast. Bolt currently holds world records in the 100 metres, 200 metres and 4 × 100 metres relay. He is widely considered to be the greatest sprinter of all time


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Lightning Network-Powered Bitcoin Soda Machine

A crypto and hardware expert in Brazil has created a Bitcoin-powered soda machine. In the below video, you can see the inventor scanning a QR code on the soda machine with his phone. Without waiting for any confirmations, the soda machine begins to dispense Coca-Cola into a cup with ice, showing how Bitcoin can be used in the future for micropayments to obtain products from all sorts of vending machines.

Usually, people who buy products with Bitcoin have to wait for a confirmation, which takes on average 10 minutes, before receiving what they purchased. This Brazilian developer circumvents this by using the Lightning Network, which allows for instantly confirmed transactions. Perhaps more importantly, the Lightning Network has almost zero fees, making micropayments for things like a cup of soda possible. When using the normal Bitcoin blockchain, transaction fees can sometimes be as high as USD 1, making Bitcoin a highly expensive payment method relative to the cost of the item for most products that come out of vending machines.

This Bitcoin-powered soda machine is one of several similar inventions created during 2018. In June 2018, David Knezic created the Sweetbit candy dispenser, which instantly dispenses candy for Bitcoin.

Just finished my Bitcoin-enabled candy dispenser 🍬

— David Knezić (@davidknezic) May 27, 2018

Also in June 2018, Ricardo Reis from Brazil created a machine which dispenses coffee instantly for Bitcoin.

The soda machine, candy dispenser, and coffee machine all work very similarly, with a user opening their Bitcoin wallet on their phone, scanning a QR code on the machine, sending Bitcoin, then instantly receiving the goods they purchased. Perhaps in the future, Bitcoin-powered vending machines will proliferate across the world, because Bitcoin is much more convenient than using change or cash, and is far more secure.


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Australian Sugar Cane Farmers Opt for Blockchain Solution to Lift Profits

Queensland Sugar Ltd (QSL) has announced a partnership with Queensland Cane Growers in Australia to build a blockchain for sugar provenance, writes IT News.

Queensland Sugar Limited is an Australian unlisted public company principally involved in the marketing, export and supply of bulk raw sugar. The company employs approximately 160 people, is based in Brisbane and is jointly owned by the sugar growers and millers of Queensland.

The four-year project has received a USD 2.25 million smart farm grant from the federal government in order to promote greater food chain clarity to soft drink makers and demonstrate ethical and sustainable growing standards.

The Australian sugarcane industry is primarily located along Australia’s eastern coastline, from Mossman in far north Queensland to Grafton in northern New South Wales. Approximately 4,400 cane farms grow sugarcane on around 380,000 hectares annually.  They supply 24 mills, owned by eight separate milling companies. The vast majority of cane farms are owned by sole proprietors or family partnerships. The mill ownership structures are a combination of publicly-owned entities, privately-held companies limited by guarantee, and co-operatives.

A government statement said, “Big sugar buyers, who are seeking more and more sustainably grown product, are likely to pay more in future for sustainably grown and fully traceable sugar as their customers ask for it.”

Federal minister for agriculture and water resources David Littleproud cited US soft drink icon Coca-Cola, saying that it “has a plan to source 100% of its sugar from sustainable sources by 2020”, indicating that this is very much the future for companies growing a widely-used product such as sugar.

He went on to suggest that blockchain used in this way with assurances to buyers that crops are harvested using a sustainable practice would inevitably impact on the price, giving farmers a better revenue for their yield.

House of Representatives Member for Capricornia, Michelle Landry, said that she could see Queensland sugar prices improving for farmers in the future by using blockchain technology.


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