Mitsubishi subsidiary Cermaq, a world leader in trout and salmon farming with operations in Norway, Chile, and Canada, has announced that they will be tracking salmon on the blockchain from egg to store via the IBM Food Trust which uses blockchain technology.
The reason that Cermaq is taking this step is that consumers are becoming increasingly concerned about the origin of their salmon and if it is produced in a sustainable way. Now consumers who buy salmon from Labeyrie, a leading brand of smoked salmon in France which sources its fish from Cermaq, will be able to scan a code on the product’s packaging and receive a treasure trove of information that is stored in the blockchain about the specific piece of salmon that they purchased.
Once the QR code is scanned, it will show when the fish was hatched from its egg, the facility it came from, how big it was when it was transferred to seawater, at which seawater facility it had been farmed, the health of the fish and if it received any vaccinations, when it was fed, and when it was harvested. This information will come in the form of both texts and photos.
The advantage of using blockchain, in this case, is that information stored within the blockchain is encrypted, secure, and immutable, and only Cermaq will be able to alter any data within the blockchain. Therefore, customers will know that the data they are receiving is official. Ultimately, this use of blockchain technology increases trust in the brand, and customers will be able to make better-informed decisions when buying salmon.
Image Courtesy: Pixabay