Estonia-based SportsBet.io, as the shirt sponsor of English Premier League football club Watford FC, have added the Bitcoin logo to the home kit for the 2019/2020 season as a way to raise awareness and to give back to the always supportive crypto community.
Justin Le Brocque, Head of Sportsbet.io Marketing, underlined the thinking behind the decision, stating that;
“The crypto community has been massively supportive of us since our beginnings, so putting the Bitcoin logo on the sleeve felt like a fun way to give back while also showing our support for the community.”
The logo will not just be a one-time event, but is instead part of a larger initiative of educating the general public about what cryptocurrency is. It also is part of a long-term initiative in breaking down some stigmas associated with crypto and Bitcoin.
All this falls under a larger and extensive campaign launched by Sportsbet.io. The “Know No Borders” campaign focuses on the gaming platform’s commitment to putting players at the center of everything, above what country, sport, or currency they represent.
And this is reflected in the way Sportsbet.io runs their website – allowing anyone from anywhere to play, and accepting a range of not only cryptocurrencies but fiat as well.
While the sponsorship is spearheaded by SportsBet, it is crowdfunded, which allows anyone as a Bitcoin holder, the opportunity to share in perks that at one time only Watford FC sponsors enjoyed. This includes bidding for public LED space and even experiences like the use of the Bitcoin box for 8 people, or exclusive Watford FC merchandise.
Le Brocque added that adopters like Sportsbet.io faced the constant challenge of raising awareness and dispelling common myths around crypto. The firm was committed to public education on the many benefits and opportunities made possible by cryptocurrencies. He added:
“Our partnership with Watford marks a major disruption in the world of traditional sports sponsorship, and by adding the Bitcoin logo we hope this world’s first partnership will create even more buzz around cryptocurrencies.”
In the spirit of the new logo, SportsBet promised to give away 2mbtc in free bets to all Sportsbet players if Watford scored against Arsenal in their game. As one of the biggest teams in English football, and one of the most supported team globally, Arsenal matches are one of the most watched all over the world. Its fanbase counts 27 million fans worldwide. This means in their game with Watford FC, not only will fans of Watford but also Arsenal fans be exposed to Bitcoin for potentially the first time.
Scott Duxbury, Hornets’ Chairman & CEO, added:
“Placing the Bitcoin logo on a Premier League shirt is something that challenges the accepted norm. We’re excited about the partnerships and the potential for new global conversations that it could help start for our club.”
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