BitKan continues to hire top international talent: this week the team welcomes Sammie Zhang, an international financial public relations expert, as its brand director in Marketing. Sammie will use her skills to help BitKan expand further into the global market.
Financial Media and PR Background
Sammie has an impressive seven-year career in the financial and media industries. She started out as a financial reporter in Hong Kong, using the opportunity to build a media network.
She then devoted her career specifically to the financial PR industry, at global public relations and integrated communications agency Hill+Knowlton Strategies. From there she moved to Wonderful Sky Financial Group (1260.HK), a leading financial PR communications group in Hong Kong.
Sammie then went on to provide professional public relations and investor relations services for over 50 listed companies, most of them TMT clients from China and technology firms based in Silicon Valley. Over the past few years, she took responsibility for over 10 IPO projects, which in 2018 alone have raised over $10 billion USD in the market. She said:
“I was so lucky to have been involved in almost all major projects regarding new economy IPOs during the past few years, and have gained successful experiences and international branding insights from these projects.”
Why Did You Choose to Work at BitKan?
“Gandhi said ‘be the change you want to see in the world’. The cryptocurrency and blockchain industry is that ‘change’ for me. BitKan, established in 2012, is one of the most influential all-in-one platforms for the cryptocurrency and blockchain field. Its branches spread globally including Hong Kong, Japan and Singapore. BitKan’s management team is composed of experienced industry experts and its management combines a wealth of talent and international experience in product research and development, community and content operations.”
“I am very honored to join BitKan’s big family. In the future, I wish to have more in-depth communications with the management and the marketing team, and provide what I learnt from past successful experiences in traditional financial markets, with an aim to expanding business opportunities, strengthening the company’s global brand influence, and leading BitKan to new milestones.”
What Do You Expect to See in Crypto Markets in the Near Future?
“A bear market is always presented to me as an opportunity. We can get a chance to reallocate our resources, re-establish our branding image, and utilize this period to strengthen our leading position in the industry. I do trust that cryptocurrency will change the world and BitKan will take a significant position in that new world.”
The addition of Sammie Zhang will be an invaluable asset to the BitKan team as it grows the company’s influence globally.
BitKan was founded by four former employees of Huawei Technology in 2012. The startup has rapidly scaled to become one of China’s leading providers of cryptocurrency data and services, with recent expansion into Singapore, Tokyo and Hong Kong.
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