The shaving company Champion Shave, with 10 million razors sold, is going crypto with the help of some big sporting names.
Jamaican Usain Bolt, track and field three times world record holder, Brazilian soccer star Ronaldinho, and basketball player Dominique Wilkins, viewed as one of the best dunkers in NBA history, all signed up in 2016 to launch Champion Shave. Now the company is taking its next step by launching an ICO.
The company’s target is “Champion Coin” ready for launch on October 29, as it seeks to streamline its supply chain service by using DLT. The company statement clarifies its aims as it embraces blockchain tech which will :
“…enable Champion Shave to track every detail of their supply chain end-to-end; greatly reducing costs and increasing efficiency by providing an open, immutable, global, online ledger for tracking freight movement”.
Champion Coin won’t be the first ICO endorsed by ex- Barcelona and Brazilian legend Ronaldinho, as earlier this year he launched his own Ronaldinho Soccer Coin (RSC) through the NEO blockchain platform project with an ambitious plan to create his own football academy. Ronaldinho clearly has no intention of standing still after his illustrious career, which has seen him endorse multinationals such as Coca-Cola (and get fired for drinking Pepsi at a news conference) followed by his work with young people through the UN’s HIV/AIDS programme.
Manny Bains, Champion Shave’s CEO said that the coin will offer “a zero franchise fee initiative for our e-commerce platform” also cutting down cross-border transaction fees. The ICO launch is set for early next year with the coin set to hit the market in the second quarter of 2019.
Usain Bolt recently hit the headlines after retiring from track and field after an illustrious career and taking up professional football with Australian A-league soccer team Central Coast. Bolt currently holds world records in the 100 metres, 200 metres and 4 × 100 metres relay. He is widely considered to be the greatest sprinter of all time
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