Category Archives: General Motors

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GM Extends Blockchain Use Case Beyond Fintech into Driverless Cars

GM Extends Blockchain Use Case Beyond Fintech into Driverless Cars

General Motors (GM) may be among the few legacy industries who are expanding the use case of blockchain technology beyond the financial sector. This interest became clear in a patent application submitted on Thursday submitted to the US Patent and Trademark Office.

The patent application published on 29 November by the US Patent and Trademark Office (USPTO), details how blockchain will be applied to manage interoperable data systems for automobiles. Focused on how self-driving cars would store and share data on a distributed ledger, the company wants to extend blockchain applications beyond the current fintech usage. The document reads:

“Blockchain technology while associated with use in the financial sector has applicability to the non-financial sector and in this case, for use with autonomous and non-autonomous vehicle technologies.”

The document further explains how data stored can be shared easily among the blockchain users. More so, the blockchain-based data has an intrinsic role to play in navigation, explaining:

“It is desirable to provide locations information and densities of vehicles in regions in an online blockchain ledger for interoperable information sharing between vehicles of participants for use in navigating routes.”

In the document, there’s also a proposed use to exchange data between municipalities, local authorities, and public facilities such as the airports. The essence here is to operate a seamless, verification system among the various entities. It states explicitly that they’ll “implement a common blockchain exchange… [for] validity of permits and licenses to operate as hacks, taxis, or other for-hire services”.

More so, the taxi ticketing industry can profit from it as it can use the blockchain’s perks in storing and sharing data on the immutable ledger.

GM has been making efforts to advance blockchain in the automobile industry. It’s part of a consortium called Mobility Open Blockchain Initiative (MOBI) set up to create a wholesome environment for the transition of the automobile industry into the blockchain space.

 

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Toyota Adds Transparency to Ad Buying Using DLT in $15 Billion US Market

Japanese car manufacturing giant Toyota has partnered with a blockchain advertising analytics firm in order to cut down on fraud when buying digital ads.

The company, Lucidity offers Toyota an enhanced solution that helps it to control its advertising campaigns, cut back on wasted spending and offer more transparency in a US market currently estimated to be worth $15 billion in 2018.

Since the partnership, Toyota reports that the company website is now able to flag sites and apps with a high level of impression and click discrepancy, identifying the possibility of fraud or bot infiltration. This was an area which was previously lacking in Toyota’s tracking system, according to Nancy Inouye, Media Director at Toyota Motor North America. She commented that the company, “wanted to go deeper into the programmatic space in particular because it is an area [where] quite frankly, we don’t have transparency and visibility:”

“We are in discussions to take it to the next step and [test] further with additional campaigns for a longer period of time. We feel that if we go longer we would see stronger results,” she added.

Many of the media industry’s transparency problems are beginning to be addressed utilizing DLT solutions; in particular, those relating to audits and transactions. Activities such as fake traffic counts, bot clicks, and domain spoofing are increasingly being tackled by new projects designed to combat fraudulent media and advertising activity. Tom Scott, Media Director at communications network Saatchi & Saatchi, suggested that new systems such as Lucidity’s can still improve on companies’ built-in anti-fraud software using blockchain, suggesting:

“The ability to have access to a transparent, clean set of data from across the programmatic supply chain is game-changing. We’re empowered to take action, and this is the first time we’ve been able to use blockchain technology to eliminate waste and optimize our ad buy in this way.”

Toyota has been looking into how it can improve its services using DLT after major global car producers, BMW, General Motors, Ford, and Renault joined with other companies earlier this year to launch the Mobility Open Blockchain Initiative.

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