Malta-based leading global Bitcoin exchange OKEx has partnered with England’s prestigious football showcase, the Premier League, in order to raise its profile among football supporters.
Prominent trading data outlets cite OKEx as one of the largest cryptocurrency exchanges in the world. In August 2018, both Live Coin Watch and the CoinMarketCap listed it as the world’s second largest cryptocurrency exchange by trading volume and markets served.
As a result of the partnership, OKEx will now be able to advertise at major games between high-quality teams. This is seen as a major boon for the company as matches in the Premier League frequently return gates of over 40,000 attendees. Liverpool, for example, has a stadium capacity of 54,000 and is sold out on most games.
Digital banners have become the latest way to advertise at football grounds of teams in the top flight. The exchange will begin with advertising during football matches until 10 December, including those of Arsenal, Chelsea, and Liverpool. OKEx Head of Operations Andy Cheung commented on the new partnership:
“We are very thrilled to see that digital technology is getting more accepted and adopted in the sports industry and we are proud to be part of it… Through the games, we want to connect to the audience, getting them to know more about the applications of digital technology, and we look forward to exploring a longer-term partnership to support the sport.”
To boost its advertising campaign, attendees at the games are encouraged to take photographs of the digital banners and place on OKEx’s Twitter page. Three winners will then be picked to win USD 50 in December.
The exchange has been in hot water recently, having had to cancel a number of transactions resulting in losses for affected customers. It appears that through Bitcoin Cash futures, OKEx has mounted a rapid recovery with recent trades of USD 135 million helping the exchange to bounce back.
Cheung described how sport and cryptocurrency have been finding a common platform, particularly with a number of recent endorsements by clubs and individuals, particularly in the world of football:
“We speak a universal language in the world of football. It is entertaining enough to connect people and unites them, regardless of tribe, race, color or tongue… It is agreeable to say that blockchain technology has similar standards and ethics. It is very amazing to see that digital technology is getting wide acceptance and even used within the sports industry. So, we are very delighted and honored to be part of this feat.”
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