Category Archives: Bridget van Kralingen

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Facebook Reportedly Considers Own Crypto, but First Blockchain

According to online media company Cheddar, an anonymous source has reported that social media juggernaut Facebook is considering creating its own cryptocurrency in order to simplify online payments.

This consideration, apparently with little regard to its recent banning of cryptocurrency advertising, is surprising given that insiders have claimed that the company has no plans to hold an initial coin offering (ICO) and will almost certainly not launch any cryptocurrency in the coming year.

What is more likely though, given that large companies are adopting blockchain technology in increasing numbers, is that Facebook takes this direction long before it considers its own cryptocurrency.

Early Bitcoin investor, Messenger’s David Marcus, who has overseen Facebook development since 2014, in a shakeup at Facebook HQ, now heads up group tasked with exploring blockchain technology on behalf of the company. It was reported that an internal post this week announced the company’s blockchain initiative to employees, although it was non-specific.

When questioned, Marcus, who has now joined the board at giant crypto exchange Coinbase, refuted any immediate plans to integrate cryptocurrency into the FB machinery, commenting:

“Payments using crypto right now is just very expensive, super slow, so the various communities running the different blockchains and the different assets need to fix all the issues, and then when we get there someday, maybe we’ll do something.”

Bridget van Kralingen, IBM’s senior vice president of global industries, platforms and blockchain, suggests: “It’s a technology that fits very well with some of the business model challenges that they’re actually facing, and I think they’re very right to take this very seriously.”

Facebook’s CEO Mark Zuckerberg last week ordered major administrative changes to the social network, giving more responsibility to his chief product officer and launching the blockchain division.

 

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