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London Bar Launches Crypto Giveaway, FTSE 100 Beer

It is not what you’d expect to find in your local pub, but a new cashless bar in London has been giving away crypto.

Regrettably for locals, it was a one-off, as British brewery BrewDog opened its 10th London bar and celebrated its new “Hop Exchange” concept of FTSE-linked beer.

The bar can be found in London’s financial district of Canary Wharf on the Isle of Dogs, an area due for a massive redevelopment including 1,500 homes, sporting facilities, a new community hub and creche, as well as a health center and a 1,200-space secondary school.

The new pub is the latest addition to the area and unique in the sense its Hop Exchange drafts are linked to the movement of the Financial Times-Stock Exchange 100 Index (FTSE 100). Up goes the market and so does the price of a pint. BrewDog says that its new branch is really matching its surroundings, being in the heart of London’s trading center, commenting:

“With that in mind, we are embracing the fluctuating fortunes of the city traders (both historic and financial) with a very special beer tap.”

The “beer tap” is now accessible using both Bitcoin and Bitcoin Cash. To celebrate the launch of both the pub and its Hop Exchange, Brew Dog recently gave away wallets preloaded with a random amount of Bitcoin Cash to delighted customers, worth USD 15-128 (GBP 12-100).  BrewDog explains the concept of the new range of beers:

“Whichever of our beers is on the Hop Exchange will vary in price depending on how the markets are doing. As the FTSE falls, the Hop Exchange beer will become cheaper by the same percentage difference and vice versa.”

BrewDog Canary Wharf joins another branch in the chain, another London pub, BrewDog Clerkenwell, in offering a cashless service, but is the first in the chain to offer crypto payments. The company has plans for expanding the chain even further despite already having 70 bars worldwide. The beer is brewed in Ellon, Scotland and for the US market, in Columbus, Ohio.

 

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