Category Archives: BMW

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Toyota Adds Transparency to Ad Buying Using DLT in $15 Billion US Market

Japanese car manufacturing giant Toyota has partnered with a blockchain advertising analytics firm in order to cut down on fraud when buying digital ads.

The company, Lucidity offers Toyota an enhanced solution that helps it to control its advertising campaigns, cut back on wasted spending and offer more transparency in a US market currently estimated to be worth $15 billion in 2018.

Since the partnership, Toyota reports that the company website is now able to flag sites and apps with a high level of impression and click discrepancy, identifying the possibility of fraud or bot infiltration. This was an area which was previously lacking in Toyota’s tracking system, according to Nancy Inouye, Media Director at Toyota Motor North America. She commented that the company, “wanted to go deeper into the programmatic space in particular because it is an area [where] quite frankly, we don’t have transparency and visibility:”

“We are in discussions to take it to the next step and [test] further with additional campaigns for a longer period of time. We feel that if we go longer we would see stronger results,” she added.

Many of the media industry’s transparency problems are beginning to be addressed utilizing DLT solutions; in particular, those relating to audits and transactions. Activities such as fake traffic counts, bot clicks, and domain spoofing are increasingly being tackled by new projects designed to combat fraudulent media and advertising activity. Tom Scott, Media Director at communications network Saatchi & Saatchi, suggested that new systems such as Lucidity’s can still improve on companies’ built-in anti-fraud software using blockchain, suggesting:

“The ability to have access to a transparent, clean set of data from across the programmatic supply chain is game-changing. We’re empowered to take action, and this is the first time we’ve been able to use blockchain technology to eliminate waste and optimize our ad buy in this way.”

Toyota has been looking into how it can improve its services using DLT after major global car producers, BMW, General Motors, Ford, and Renault joined with other companies earlier this year to launch the Mobility Open Blockchain Initiative.

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Report: European Business Too Conservative with Blockchain, Lack Collaboration

A Cognizant report based on recent research into 1,500 European businesses has revealed that many companies lack collaboration with other firms within their respective fields to push adoption forward.

The research, ‘Blockchain in Europe: Closing the Strategy Gap’, which looked into companies across financial services, manufacturing, retail, healthcare and insurance industries, showed that major changes would need to be introduced into existing systems in order to grow the technology, and this had proved challenging in some areas. Lata Varghese, Blockchain Consulting Practice Lead at Cognizant, explained:

“In a very short time, blockchain has grown from a technology with narrow applications related to payments and cryptocurrencies, to one meriting attention from many business leaders… a focus on collaboration with other players to benefit wider industry will be key to realizing the real potential of blockchain.”

The major concern for blockchain adoption in Europe, despite the report’s revelation that 83% of continental business decision makers expect blockchain to have an important impact on their industry, is that only 2% of businesses showed a willingness to work with other firms for wider industry advancements as part of their blockchain strategy, which illustrates Varghese’s concerns.

What is clear is that European businesses realize that blockchain will play a part in their future progress but the willingness to change to accommodate this is lacking, with nearly half of the 1,500 survey respondents seeing no need to change existing models to accommodate future blockchain innovation.

Other findings from Cognizant’s report revealed that 70% of respondents saw competitive advantage as a top benefit of blockchain and 94% saw process inefficiencies as being addressable, but just over a half of respondents struggled to understand practical use cases and/or assess their costs and benefits (51%).

An example of company collaboration to push the technology forward for mutual benefit is best exemplified by a collective blockchain project by major global car producers, BMW, General Motors, Ford, and Renault who joined with other companies to launch the Mobility Open Blockchain Initiative. Other companies on the project include Bosch, Hyperledger, IOTA and IBM who are part of the project’s 30-strong membership formed to explore the potential of blockchain in the mobility space.

 

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Stephen James BMW in UK Now Accepting Bitcoin

Stephen James BMW, which operates five BMW dealerships in London and Kent in the United Kingdom, is now selling cars for Bitcoin via BitPay. This is another example of how Bitcoin can be used as a medium of exchange, even for large purchases like luxury cars.

Stephen James is now accepting Bitcoin for the purchase of your new BMW! Contact us today to find out more about how you can use Bitcoin to walk away with a brand new vehicle #bitcoin #bitpay pic.twitter.com/qN1Bq5Juc1

— Stephen James BMW (@SJBMWGroup) July 5, 2018

BitPay is a Bitcoin payment processor that has been operating since 2011, making it one of the oldest cryptocurrency companies. As of late 2017, BitPay was on track to process USD 1 billion of Bitcoin payments annually. BitPay insulates merchants from market volatility by instantly converting Bitcoin to fiat at the time of payment. This is important since Bitcoin often sees prices swings of 5% and sometimes in excess of 10% on a daily basis, which could cost a car dealership quite a bit of money if they accept Bitcoin for a USD 100,000 luxury car.

Ever since ‘Bitcoin Pizza Day’ in 2010, marking the first time in recorded history that Bitcoin was used to purchase physical goods, Bitcoin has been accepted by an ever-expanding list of companies as a form of payment. Bitcoin is an excellent way to pay since it can be sent instantly anywhere in the world and is cryptographically secure. Not even the most powerful supercomputer in the world can compromise a Bitcoin transaction. Although Bitcoin is not accepted by every merchant in the world, practically any good or service in the world can be purchased with Bitcoin at this point.

The biggest Bitcoin purchases in history have been for real estate. A 7-bedroom mansion in Miami, Florida sold for USD 6 million of Bitcoin, and this is the largest known Bitcoin purchase in history. The Palazzetto mansion in Rome, which has an estimated value of USD 44 million, is up for auction and Bitcoin is an accepted payment method alongside USD. If the Palazzetto ends up being purchased with Bitcoin then it would become the most expensive Bitcoin purchase in history by far.

 

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Worlds Largest Car Producers Form Blockchain Alliance

Major global car producers, BMW, General Motors, Ford, and Renault have joined with other companies to launch the Mobility Open Blockchain Initiative.

Also, Bosch, Hyperledger, IOTA, and IBM are part of the project’s 30 strong membership which has been formed to explore the potential of blockchain in the mobility space.

MOBI suggests that the group’s goal is not to create a particular distributed ledger, but create common standards to enable data sharing and make transportation, “safer, more affordable, and widely accessible using blockchain technology.”

The new cooperative aims to enable payments and data-sharing between cars, creating a new digital mobility ecosystem, from ride-sharing to self-driving vehicles and everything in between. MOBI states that it also wants to examine areas such as autonomous cars and ride sharing.

There are other such projects currently operating. French carmaker, Renault, one of the MOBI participants, has joined the R3 research consortium, and German company, Daimler, is part of the Hyperledger project from the Linux Foundation. Also, Japanese maker Toyota has been conducting its own research into utilizing DLT. However, unlike some of these projects, MOBI plans to focus its attention completely on the automotive space and how blockchain can improve it.

Chris Ballinger, CEO of MOBI,  sees the new technology as having a huge impact, maintaining that the car is the next “big data battleground. It’s a trillion-dollar prize.” He comments:

“Blockchain and related trust enhancing technologies are poised to redefine the automotive industry and how consumers purchase, insure and use vehicles…by bringing together automakers, suppliers, startups, and government agencies, we can accelerate adoption for the benefit of businesses, consumers and communities.”

Ballinger points out the importance of data generated inside the car, given that the average commuter spends two hours a day in their car and is often using the internet asking virtual assistants for directions. Also, the data generated by the car itself is significant, with an estimated 25 gigabytes of data an hour being produced by a connected vehicle.

Ballinger maintains:

“That data might be out there, but nobody is sharing it and so the day, when we get safe cars, is probably further away than it otherwise could be.”

 

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