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Gaming Titan Ubisoft Joins Forces with Blockchain Game Alliance

The Blockchain Game Alliance has welcomed video game industry giant Ubisoft to its ranks, indicating the establishment of a bold future for the two technologies.

Super-group

The AAA game publisher, responsible for the creation of famed titles such as the Far Cry series, Tom Clancy games, Assassins Creed and Rayman, is now part of the Blockchain Game Alliance.

The establishment of this group was announced the Blockchain Game Summit held in France. It’s a consortium that wholeheartedly believes that blockchain technology can redefine the video gaming ecosystem beneficially; it also desires to create the standards and practices for blockchain tech in the gaming sector.

Founding members of this group include Ethereum development studio ConsenSys as well as independent game publisher Fig who has titles such as Wasteland 3 under development. Other members include blockchain game distribution platform Ultra and eSports betting platform Gimli, among others.

UK-based video game magazine MCV broke the story earlier this week, with CEO of Ultra Nicolas Gilot describing the purpose of the group. He said:

“The Blockchain Game Alliance is advocating for a universal standard in the blockchain gaming space to create a more interoperable and transparent ecosystem, which will benefit stakeholders, by furthering innovation and ensuring economic viability.”

In-game digital economies

Earlier this year, video gaming website IGN reported that Ubisoft’s Strategic Innovation Lab had been tinkering with the emerging trend of blockchain technologies.

Director of Insights and Trends for the lab Lidwine Sauer said that the technology allows for players to have true ownership over their digital collectibles, which supposedly allows for the real tangible value of digital items with the chance for them to be one-of-a-kind items.

Looking forward, Sauer said, “It’s one of the use cases of the blockchain, and we want to go further than that… We feel there’s something even more interesting to find [through the blockchain], and we’re in the process of trying to find that interesting thing.”

Gaming-on-the-chain

Blockchain solutions and video games are touted as a perfect match, with one of the fastest growing and developing industries, technically and commercially, looking toward blockchain as a viable advancement for the globally-embraced entertainment medium.

Microsoft has dipped its toes into blockchain solutions within the gaming sector earlier this year, giving focus to content rights and royalty management.

Video games built on blockchain technologies are also emerging at a rapid pace with the trend of tradeable video game assets often as the centerpiece feature of the game.

While it appears as though most projects that bring the technologies together are developing gaming and blockchain innovations at a startup level, having an industry behemoth such as Ubisoft backing the tech will draw greater interest from the community as well as other key industry figures.

 

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