It looks like TV might be the next medium for cryptocurrencies through BlockBattle, a South Korean show planned by Asia Economy TV, using blockchain as its theme.
A team game called ‘BlockBattle — Who’s the Next Satoshi’ is due to air on the station on 19 October featuring blockchain development teams facing off against each other with the aim to become the next big thing in blockchain. Blockbattle will also be streamed live via YouTube on the Coincast channel.
The game show consists of five episodes open to worthy applicants who will be guided through the process and aided by international experts in technology, business, law, marketing, and finance. The producers explained:
“After the screening, ten projects will qualify for the finals. They will go through a series of presentations, one-on-one battles, and other team competitions.”
Judges will consist of representatives from two major local universities, the Korean Blockchain Industry Association, Open Blockchain Association, and the Korea Blockchain Association, plus prominent individuals from the industry.
Although BlockBattle is a fresh approach to marketing and disseminating cryptocurrency technology, it isn’t the first TV outing for the space. Another new show, Japan’s ‘Bitgirls’, has already hit the air on Tokyo MXTV, allowing cryptocurrencies to be used for voting. A long-running show from Sony Pictures, ‘Startup’ is due for a third season while CNBC launches the documentary ‘Bitcoin: Boom or Bust’ tonight. Other crypto-based programs are either in production or being considered.
There are some commentators who feel that blockchain could have a major impact on television in the future in terms of how a decentralized model could give users total authority over viewing choices. Alan Bridgewater of Techwire Asia sees blockchain TV as a way of breaking the current monopoly of viewing distribution sources such as Netflix and Amazon. He argues:
“Crucially, television services on blockchain foundations could represent a fundamentally decentralized model where a degree of peer-to-peer network connection exists with no central authority. That scenario is rather further than even the keenest blockchain TV proponents are suggesting, but it is an extreme aspect worth appreciating.”
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