As Bitcoin’s popularity and user base continue to grow, companies involved with the cryptocurrency are progressing from merely providing the infrastructure needed such as wallets and exchanges, to providing sophisticated services such as healthcare or gaming applications. With an innovative fintech sector emerging to service the cryptocurrency market, financial institutions such as Goldman Sachs have begun turning their heads, offering Bitcoin ventures such as futures trading or cryptocurrency hedgefund management.
The Bitcoin market cap at the time of press stands at USD one hundred seven billion; this significant sector still lacks international understanding, trust, and mainstream accessibility. A group of individuals based in Argentina have taken it upon themselves to liberate and educate the population of their country on Bitcoin, with the hopes of aiding sustainable economic growth via the possibilities of Bitcoin and the ensuing fintech sector.
The group has managed to create a fun, unique way of spreading the message. Pictured below is La Bitcoineta, their stylised Bitcoin education van that has taken them across the cities and towns of Argentina.
They described their objective to Bitcoin News as an ”initiative to generate bridges between those who are developing the technologies that will change the world and the different productive, social, cultural, and economic ecosystems.” The individuals in the team shared their understanding that firsthand projects can inspire new solutions, or benefit from existing technologies.
Smaller communities lacked general Bitcoin awareness
Speaking to Bitcoin News, a spokesperson for La Bitcoineta described a striking lack of awareness surrounding Bitcoin and blockchain technology in the smaller communities that they visited. Consequently, this meant that much time in these locations was spent devoted to explaining these concepts to the locals from scratch, basic education being the first step for these individuals to enter the market. Their efforts were welcomingly received; the spokesperson said ”everybody is open to the new concept and enjoys us going there.”
Bitcoin has started to make its mark in Argentina
As the spokesperson described it as surprising to some, nearly all of the smaller cities that were visited had some individuals who were knowledgeable on the subject, indicating the vast reach of Bitcoin internationally. These knowledgeable ”bitcoiners,” as they described them, shared enormous gratitude towards the team for taking the time to visit and share their knowledge with their hometown.
Is local media the answer?
Challenges and successes
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Images Courtesy:La Bitcoineta