Category Archives: Amazon Blockchain

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Amazon Launches Collaboration with Consensys: An Easy Blockchain Deployment Service for Enterprises

One of the world’s most innovative e-commerce companies, Amazon.com, is venturing further into the realm of blockchain after announcing a new startup partnership called Kaleido.

Amazon Web Services (AWS) is the cloud computing subsidiary of the online retailer; for a subscription fee it provides individuals, companies, and governments with a cloud computing platform. The service offers a myriad of solutions and is making blockchain part of the service.

Recently, Bitcoin News reported that Amazon had begun taking on blockchain proposals from partners on AWS. In April, it had also launched ‘out-of-the-box’ blockchain templates for Ethereum and Hyperledger Fabric via the platform.

Boosting enterprises into blockchain

The announcement was made at the 4th annual blockchain technology summit in New York called Consensus 2018. Now, in a new collaboration with leading blockchain incubator company Consensys, the startup called Kaleido will provide a new Blockchain Business Cloud, which is designed to speed up and simplify the blockchain integration and operation process for any enterprise.

In a press release, Kaleido founder Steve Cerveny said:

“If blockchain doesn’t become dramatically easier to use, then companies will have to walk back their investments and our society will be far too slow in realizing blockchain’s significant promise. We designed the Kaleido platform from scratch with new user experiences and tools to radically simplify the entire enterprise journey.”

He added, “They can focus on their scenario and they don’t have to become PhDs is cryptography, we give them a simple platform to build their company on blockchain.”

The company is aiming to provide AWS customers with an “easy button” to access the underlying technology that supports Bitcoin; it is also the first blockchain based Software-as-a-Service (SaaS) solution on the AWS marketplace.

Ethereum co-founder and founder of Consensys, Joseph Lubin said, “We are now entering a new era of simple and inclusive access to blockchain technology that cuts through the hype to advance stronger, more collaborative, business relationships previously out of reach.”

Implications for future enterprises

Simplifying the onboarding process for enterprises seeking to participate in the blockchain boom is a crucial step at this stage; while the value of Bitcoin has garnered institutional and investment attention, the technology that underpins it is also getting more industrial attention than ever, going beyond the financial fascination of digital currencies.

The value of this partnership and blockchain development is far-reaching; Consensys is a founding member of the Enterprise Ethereum Alliance (EEA), a group of over 500 organizations dedicated to meeting the specific needs of companies with Ethereum. With Amazon and AWS backing the effort, Kaleido could completely shift the landscape for businesses involved in blockchain.

 

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Microsoft and Amazon Embrace Blockchain

Bitcoin, blockchain and cryptocurrencies are at the centre of a global tech breakaway from centralized systems to decentralized; the latest big movers to dip their toes in the future technology are Microsoft and Amazon.

Mainstream industry adoption

2018 has proven itself an extraordinarily productive year for the blockchain industry as a whole. During the massive bull run of December 2017, the world could barely take its eyes away from the value of Bitcoin and other cryptocurrencies.

As the dust of the market boom settled through January and February, the global discussion moved away from the literal value of the currency and instead began focusing on how blockchain tech and cryptocurrencies could be part of the modern and future world.

Some of the most definitive and progressive moves have come from major banks and financial institutions which in some regions are struggling to understand and regulate cryptocurrencies, while in other parts of the world, cryptocurrencies are being trialled for “cashless society” projects.

Two of the biggest names in the digital world, Microsoft and Amazon, have begun their foray into blockchain technology. They have entered into the space either due to their curiosities regarding the technology, or because they understand that the technology is an inevitable part of the future.

Multiple approaches from Microsoft

Microsoft has built its success on a centralized system and has not necessarily been a stranger to the blockchain. In 2014, it toyed with Bitcoin payments on the Windows and Xbox stores, but have since been exploring the more technical aspects of the technology beyond that of its monetary value.

In February 2018, Microsoft sought out to solve issues of digital personal data and identity management with blockchain technology. A month later in March, it backed the development of the world’s first blockchain based investment product with its cloud platform, Azure.

More recently, Microsoft displayed its passion for driving innovation by creating a simplified blockchain workbench application development tool on Azure that claims to speed up blockchain-based app creation.

Amazon

The leading e-commerce company has been under pressure for a while to begin accepting cryptocurrencies. Though it doesn’t yet seem ready to do so, Amazon has opened its doors for blockchain related proposals through its cloud computing platform, Amazon Web Services (AWS).

The company that revolutionized the e-commerce industry is setting itself up to be at the front of the race and is investing in blockchain through their partner ecosystem and infrastructure services.

AWS is welcoming proposals from partners who are involved in healthcare and life sciences, supply chain management, security, compliance and are also seeking those who wish to innovate with the company.

It is allowing users to create their blockchain applications via the service with CloudFormation Templates that almost bypasses the longevity of manual blockchain network setups.

A warm embrace

In the face of relentless negativity and speculation, Microsoft and Amazon appear to be on the same track as the rest of the blockchain industry. Despite their views on cryptocurrencies, they seem to have great faith in the technology. Furthermore, their cloud computing services now being tied with ease-of-access tools means that industry innovations can emerge at an even higher rate with Microsoft and Amazon backing them.

 

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