Coinsetter CEO: Taking on Credit Cards Isn't Bitcoin's Big Opportunity

Jaron Lukasiewicz, CoinsetterJaron Lukasiewicz wants to find the room where the rock stars hang out.

The 29-year-old CEO of US bitcoin exchange Coinsetter radiates energy as we pace the halls of Miami’s famed Fillmore Theatre, cutting past utility rooms and navigating stairwells adorned with images of rock ‘n’ roll excess.

It’s early in the first day of the North American Bitcoin Conference and Lukasiewicz has just delivered an impassioned speech, one in which he railed against the perception that bitcoin is a viable alternative to credit cards for consumers. Though not necessarily related directly to his business-to-business (B2B) exchange, he seems unusually passionate about where the industry is going wrong in this area and how it needs to refocus.

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